Marrow Coffee
A specialty coffee brand site that tells the full story from bean to cup
- Industry
- Food & Beverage
- Client
- Marrow Coffee
- Timeline
- 6 weeks
- Year
- 2024
Marrow Coffee had an exceptional product with a loyal community but a website that didn't reflect their craft or drive online subscriptions. They needed a platform that communicated quality and converted visitors into subscribers.
- Build a brand-driven site that tells the sourcing and craft story
- Launch online coffee subscription with flexible plans
- Create educational brew guides to build community
- Drive direct-to-consumer sales beyond their café
- Optimise for local and specialty coffee search terms
Delivered a rich, sensory brand website with a subscription commerce layer, educational brew content, and origin storytelling that turned casual visitors into loyal subscribers.
Designed a warm, tactile aesthetic with earthy tones, texture overlays, and artisan photography
Built a subscription selection flow with grind options, frequency, and bag size preferences
Created a brew guide library with video embeds, equipment links, and step-by-step cards
Implemented SEO-optimised origin stories for each coffee estate to drive long-tail search traffic
Frontend
Commerce
Infra
Coffee Subscriptions
Flexible subscription plans with grind choice, frequency, and bag size, managed via Shopify.
Origin Stories
Dedicated pages for each farm estate with altitude, process, and tasting note details.
Brew Guides
Step-by-step guides for pour-over, espresso, AeroPress, and cold brew methods.
Shop & Merchandise
Equipment, merchandise, and one-off bag purchases alongside subscription options.
Tasting Notes
Flavour wheel visualisations and cupping scores for each single-origin offering.
Café Finder
Map of stockist cafés and wholesale partners stocking Marrow Coffee.
+210%
Subscriptions
Growth in active coffee subscriptions within 90 days
3.2x
Online Revenue
Direct-to-consumer revenue growth vs previous site
+155%
Organic Traffic
Increase in organic search traffic from origin content
-18%
Churn Rate
Subscription cancellation rate reduction
Let's build something that outlasts the roadmap.
Tell us the problem other teams called impossible.