Haller's Watch
A high-end watch retail platform with product storytelling, lookbooks, and secure checkout
- Industry
- Luxury Retail
- Client
- Haller's Watch
- Timeline
- 2 months
- Year
- 2024
Haller's Watch was selling premium timepieces through a standard Shopify theme that felt completely at odds with their £2,000+ average sale price. Trust and presentation were both suffering.
- Build a luxury retail experience worthy of premium watch pricing
- Communicate watchmaking heritage and craftsmanship detail
- Implement a high-trust checkout with financing options
- Create a lookbook for editorial campaign photography
- Enable watch comparison feature for considered purchases
Created a dark, sophisticated retail platform with cinematic product presentation, detailed movement photography, and a trust-building checkout process designed for high-value purchases.
Designed a dark, monochrome aesthetic with generous whitespace that lets the watches command attention
Built macro-photography product pages with case thickness diagrams, movement specs, and heritage notes
Implemented a watch comparison tool letting customers evaluate up to three timepieces side by side
Integrated a financing partner widget and a comprehensive authenticity guarantee section to build purchase confidence
Frontend
Commerce
Infra
Movement Detail Pages
Macro photography of watch movements with complication descriptions and specification tables.
Watch Comparator
Side-by-side comparison of up to three watches across dial, case, and movement specs.
Editorial Lookbook
Campaign photography lookbook presenting watches in lifestyle and formal settings.
Heritage Timeline
Brand history timeline communicating the decades of watchmaking craft behind each piece.
Financing Widget
Integrated financing partner offering monthly payment plans for high-value purchases.
Authenticity Guarantee
Certificate of authenticity, warranty terms, and servicing information on every product page.
£2,340
Avg Sale Value
Average transaction value post-relaunch
+45%
Cart Recovery
Improvement in abandoned cart recovery rate
28%
Financing Uptake
Of sales use monthly financing option
8.2min
Time on Product
Average time spent on product detail pages
Let's build something that outlasts the roadmap.
Tell us the problem other teams called impossible.