Cendre
A contemporary fashion brand platform with editorial photography and minimalist product showcase
- Industry
- Fashion
- Client
- Cendre
- Timeline
- 2 months
- Year
- 2024
Cendre was a new contemporary fashion brand entering a crowded market. They needed a digital debut that immediately established their aesthetic identity and created desire before their first collection dropped.
- Launch a brand-defining fashion platform for a new label
- Generate pre-launch interest and waiting list sign-ups
- Communicate the brand aesthetic through design before products are live
- Build a shoppable collection experience for launch day
- Establish Cendre as a credible emerging fashion label
Crafted a monochrome, editorial-grade fashion platform with a pre-launch campaign mode and a smooth collection reveal, generating thousands of waiting list sign-ups before a product was available.
Designed a minimal, high-contrast aesthetic using black, white, and warm off-white as the complete palette
Built a pre-launch mode with full editorial campaign imagery and waiting list capture before collection drop
Implemented a collection page with editorial-quality product photography and a streamlined Shopify checkout
Created a lookbook section with campaign photography, styling notes, and model credits
Frontend
Commerce
Infra
Pre-launch Mode
Campaign mode with full visual editorial and waiting list capture before the shop goes live.
Editorial Lookbook
Full-bleed campaign photography with styling notes and individual product links.
Collection Drop
Launch-day collection reveal with countdown timer and email notification for waitlist.
Minimal Product Pages
Clean product pages letting photography lead, size, fabric, and care information without clutter.
Shopify Checkout
Smooth headless checkout with persistent cart and express payment support.
Campaign Archive
Archive of past campaign imagery building brand history for returning visitors.
4,200+
Waitlist
Sign-ups before the collection launched
£38K
Launch Day Revenue
Revenue generated in first 24 hours
89%
Sell-through
Of launch collection sold within the first week
8 features
Press
Fashion media features citing the website as setting a new standard for emerging brands
Let's build something that outlasts the roadmap.
Tell us the problem other teams called impossible.