Aurore
A luxury beauty brand digital experience built on editorial photography and refined commerce
- Industry
- Beauty & Skincare
- Client
- Aurore Beauty
- Timeline
- 2 months
- Year
- 2024
Aurore Beauty was competing with established luxury skincare brands and needed a website that communicated the same level of refinement. Their Squarespace site felt too generic for their price point.
- Create a luxury-tier beauty e-commerce experience
- Communicate ingredient quality and formulation story
- Build a streamlined shopping experience for high AOV
- Develop a skin quiz for personalised product recommendations
- Drive organic traffic through ingredient education content
Delivered a refined, editorial beauty platform with a personalised skin quiz, ingredient storytelling, and a streamlined checkout that matches the premium price point.
Designed a delicate, high-end aesthetic with soft tones, generous whitespace, and editorial photography
Built an interactive skin quiz that recommends personalised product routines based on skin type and concerns
Created ingredient glossary pages optimised for "active ingredient" search queries driving organic traffic
Implemented a one-click reorder system for existing customers to replenish subscriptions
Frontend
Commerce
Infra
Skin Quiz
Interactive personalisation quiz recommending a tailored routine based on skin type and concerns.
Ingredient Stories
Deep-dive pages for hero ingredients with sourcing origin, efficacy data, and usage guidance.
Ritual Builder
Step-by-step routine builder that helps customers understand morning vs evening product use.
Auto-replenishment
Subscription replenishment option on every product with flexible frequency control.
Shade Finder
Colour product shade matching tool with skin tone photography guide.
Rewards Programme
Points accumulation system with tiered loyalty benefits for repeat customers.
+36%
Conversion Rate
Improvement vs previous Squarespace store
£89
Avg Order Value
Average basket value driven by routine bundling
+200%
Organic Traffic
Growth from ingredient education content pages
62%
Repeat Purchase
Of customers place a second order within 60 days
Let's build something that outlasts the roadmap.
Tell us the problem other teams called impossible.