Aerie Label
An editorial fashion brand platform built for discovery and conversion
- Industry
- Fashion
- Client
- Aerie Label
- Timeline
- 2 months
- Year
- 2024
Aerie Label wanted to launch a digital presence that felt as considered as their clothing. Off-the-shelf solutions lacked the editorial quality the brand demanded.
- Create an editorial-quality fashion e-commerce experience
- Showcase collections with high-impact photography
- Build a smooth product discovery and checkout flow
- Establish strong brand identity through typography and layout
- Optimise mobile shopping experience
Designed and built a bespoke fashion platform with editorial-grade layouts, smooth animations, and a frictionless checkout that converts browsers into buyers.
Crafted a grid-based editorial layout inspired by print fashion magazines with oversized typography
Built collection pages with intelligent filtering, colour swatches, and size availability indicators
Implemented a persistent mini-cart with Shopify Storefront API for real-time inventory
Optimised all images via Cloudinary with responsive sizes for fast mobile loading
Frontend
Commerce
Infra
Editorial Collections
Magazine-style collection pages with full-bleed imagery and campaign copy.
Smart Filtering
Filter by size, colour, category, and price with instant client-side results.
Persistent Cart
Live cart synced with Shopify inventory, retaining items across sessions.
Lookbook
Seasonal lookbook pages with shoppable product tags on editorial photography.
Size Guide
Interactive size guide with measurement converters and fit recommendations.
Mobile Commerce
Thumb-friendly navigation, swipe gestures, and native payment sheet support.
+28%
Conversion Rate
Increase vs industry average for fashion e-commerce
68%
Mobile Sales
Of all transactions completed on mobile devices
94
Page Speed
Lighthouse performance score on collection pages
+19%
Avg Order Value
Increase through cross-sell recommendations
Let's build something that outlasts the roadmap.
Tell us the problem other teams called impossible.